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The Book That Teaches You When to Care… and When to Stop
Let’s get one thing straight—this is not a book about becoming a jerk.
It’s about becoming effective.
A Little Bit of A$$hole is a brutally honest guide to navigating business, leadership, relationships, and life without getting walked all over. Because the truth is, the people who always play nice don’t always win—and the ones who win aren’t afraid to draw a line.
This book lives in that space.
What This Book Is Really About
There’s a difference between being disrespectful and being decisive. Between being aggressive and being assertive. Between being an asshole… and being just enough of one.
Danny M Goldberg breaks down that difference with real-world stories, hard-earned lessons, and zero fluff.
You’ll learn:
-
- When to push—and when to pull back
- How to command respect without begging for it
- Why “nice” can cost you money, power, and opportunities
- How to set boundaries that actually stick
- When being a little uncomfortable is exactly the move
Why This Book Hits Different
This isn’t theory. It’s not corporate buzzwords. And it’s definitely not written for people
who want to play small.
This is for:
– Leaders who are tired of being ignored
– Professionals who know they’re undervalued
– Entrepreneurs who need to make tougher calls
– Anyone who’s been told to “just be nicer” while getting screwed
Danny doesn’t preach from a pedestal—he tells you what actually works in the real world, where decisions have consequences and being liked isn’t the same as being respected.
The Core Idea
Success doesn’t come from being the nicest person in the room.It comes from knowing when to care—and when not to.
And sometimes…
You need to be a little bit of an a$$hole.
Final Word
If you’ve ever felt like you’re doing everything right but still not getting ahead…
If you’ve ever held back when you knew you shouldn’t…
If you’re ready to stop playing soft and start playing smart—
This book is for you.
Author Bio
Danny M. Goldberg is a serial entrepreneur, speaker, and author of the leadership
book “A Little Bit Asshole.” He is the founder of multiple ventures including GoldSRD
(staffing, executive recruiting, and professional development), Crowne Cloth (a luxury
lifestyle brand), DCL Cards (sports collectibles), LikeMe App (dating application) and
GoldTM (ATM and vending services).
Danny’s work focuses on leadership, assertiveness, entrepreneurship, and the balance
between empathy and decisiveness in business. His philosophy challenges the idea
that success requires being ruthless—arguing instead that the most effective leaders
learn how to be just assertive enough to get results while still earning respect.
Through his speaking, consulting, and podcast appearances, Danny shares practical
lessons from building businesses, navigating leadership challenges, and developing
the confidence needed to succeed in modern workplaces.
To book Danny M Goldberg to speak at your event, please email
danny.m.goldberg@gmail.com or call 833-514-8883.